🏈 Ready to SCORE Your Next Job?

Every small win matters—here’s how to stay in the game and score big.

It’s football season. I’ll be the first to admit—I don’t know much about the game. But I love the energy, the drama, and those jaw-dropping plays. A long pass sailing through the air…a diving catch in the end zone…the crowd going wild.

That’s exactly how I feel about job seekers. Every small win is a first down. Every recruiter call, phone screen, or interview is a big play. And when you land the job? Touchdown!

But just like football, job seeking is hard work. Emotionally, it’s probably the most difficult thing any adult can do. So much is on the line – your home, your financial security, your family’s well-being, and most of all, your ego.

So, how do you SCORE in this tough game called Job Seeking 2025?

S — Search for Jobs using Your Target Job Title. Start by studying the titles of the jobs that are right for you. Then, set up job alerts on LinkedIn and Indeed and watch as opportunities flood your inbox. Make sure your “Open to” on LinkedIn is filled with the 5 most popular titles for what you do. This assures that recruiters will find you.

C — Complete an Online Application. Yes, you still need to “move the ball downfield” by applying online. It’s part of the process—and a step you can’t skip. You can use the “Apply” button or “Easy Apply” feature on Indeed and LinkedIn, but some experts believe you get better results by visiting the company’s website. Yes, it takes longer, but the results are worth it.

O — Optimize Your Research. Before any conversation, learn the company’s culture, challenges, and wins. Use LinkedIn, Glassdoor, Google, and an AI tool like ChatGPT.  Discover the company’s challenges, competitors, triumphs, and values. Then, tailor your STAR stories to show you’re the right player for their team.

R — Reach Out. After you’ve applied, don’t sit back. Look for recruiters, managers, and employees at your target company. Real connections get noticed more than faceless applications. Send a friendly note to the recruiter or a relevant executive. If you are not yet connected, use these messages in your invitation to connect.

To an employee (at the end of a networking conversation)

• “Can you tell me who the hiring manager is for that department? Do you know anyone on the team?
• “Would you feel comfortable forwarding my resume with a short email?”

To company recruiters: “Are you the recruiter working on the Digital Marketing job opening? If so, I‘d love to talk. 512-000-0000.” (If this recruiter is not the right one, most will give you the name of the right one to connect with. Or, maybe forward your message. Be sure to include your phone number. Recruiters are in a hurry and will often call you as their first contact.)

To the hiring manager (Your Future Boss)
When you’ve applied for a role, don’t be shy about reaching out directly to the person you might report to. Here’s a simple way to do it:

• “I have friends at XYZ Company and have recently applied for the Digital Marketing job. Would you have time for a quick chat? 512-000-0000.”
• “My friend, John Doe, speaks highly of working with you. I’d love the chance to connect about the Digital Marketing role. 512-000-0000.”

When a manager hears your name from a mutual contact, it’s an instant credibility boost. Suddenly, you’re not just another applicant—you’re someone who could be a great fit for their team.

And even if you don’t get a reply, don’t worry. You’ve still put your name on their radar—and that familiarity can make a difference when they’re scanning the candidate list.

E — Expect and Prepare. That recruiter call is coming. Be ready with clear, confident answers about your experience and your value. If you would like a list of questions most recruiters ask on the first call, send me an email. Anticipation—and preparation—are your best defense.

You probably won’t have time to do this for every role that piques your interest. That’s why it’s smart to choose your best opportunities and run the SCORE plays with focus. With these techniques, you’re not just watching from the sidelines. You’re running the plays, moving the ball, and setting yourself up for that big career touchdown.

Rooting for you!

PS: If you want just a little help with your search, check out my A la Carte services, priced just right for job seekers.